5 years leading product and UX/UI in fintech — with a background in industrial and graphic design that shapes how I think about every system I build.
Shifted from UX/UI execution to product ownership — defining which services to build, coordinating integrations with external providers, and leading four designers across the full Rebit ecosystem.

Led the full rebuild of a fintech product — new name, new brand, new design system. Moved the team from zero documentation to pixel-perfect handoff with development.

Designed end-to-end from zero — flows, wireframes, high-fidelity handoff. Worked directly with B2B clients to adapt the product to how their businesses actually operate.

Led a team of three designers across brand, web, pitch decks, and physical hardware redesign — building the full identity of a holding under investor pressure and tight deadlines. This is where industrial design and digital work converged for the first time.

My career didn't follow a straight line — each discipline overlapped and fed the next. Industrial design taught me process and constraints. Graphic design taught me systems and identity. UX/UI gave me the digital language. Product brought it all together.
Shifted from UX/UI execution to product ownership. Defined services with the CEO, led provider integrations, coordinated design and development across the full Rebit ecosystem.
Rebuilt the product from the ground up. New name, new brand, new design system. Moved the team from zero documentation to pixel-perfect handoff with development.
Led a team of three designers across brand, web, pitch decks and physical product design. Built the full identity of a tech-financial holding under investor pressure and tight deadlines.
Started doing brand identity work for external clients. As I moved into product roles, this evolved into directing the visual identity of the products I was leading.
Furniture, plastic parts and commercial spaces. Client management, supplier negotiation, tight production deadlines. This is where I learned that design without constraints isn't design.
I didn't start in digital. My first years were in industrial and graphic design — physical products, manufacturing constraints, client deadlines, real production. That background gave me something most UX/UI designers don't have: I know how things get made, and I know how to talk to the people who make them.
That foundation transferred directly into how I work in product. I understand constraints before I design around them. I can read a technical requirement from a provider, translate it into a flow, and hand it off to development without losing anything in between.
For the last 5 years I've been leading UX/UI and product design in fintech — building design systems, owning integrations with external providers, and shipping with dev teams. I stay close to production because that's where the real decisions happen.
Open to new opportunities, collaborations, and conversations about product and design.