5 years leading product and UX/UI in fintech — with a background in industrial and graphic design that shapes how I think about every system I build. Today I bring AI-assisted prototyping into that process, moving faster from concept to functional product without losing rigor.
Shifted from UX/UI execution to product ownership — defining which services to build, coordinating integrations with external providers, and leading four designers across the full Rebit ecosystem.

Led the full rebuild of a fintech product — new name, new brand, new design system, from zero documentation to pixel-perfect handoff with development.

Designed end-to-end from zero — flows, wireframes, high-fidelity handoff. Worked directly with B2B clients to adapt the product to how their businesses actually operate.

Carried the Rebit brand into the product — onboarding, security flows, and a complete documentation deck for the design system.

Led a team of three designers across brand, web, pitch decks, and physical hardware redesign — building the full identity of a holding under investor pressure and tight deadlines. This is where industrial design and digital work converged for the first time.

Additional projects across branding, web and product design.
Wholesale catalog and sub-brand identity for an Argentine leather house.
Brand identity, web and social content for a natural skincare brand.
Brand, packaging and product development for a ritual tea brand.
Branding and web design for an industrial construction firm.
Web design and UX for a premium tour operator.
My career didn't follow a straight line — each discipline overlapped and fed the next. Industrial design taught me process and constraints. Graphic design taught me systems and identity. UX/UI gave me the digital language. Product brought it all together.
Shifted from UX/UI execution to product ownership. Defined services with the CEO, led provider integrations, coordinated design and development across the full Rebit ecosystem.
Rebuilt the product from the ground up. New name, new brand, new design system. Moved the team from zero documentation to pixel-perfect handoff with development.
Led a team of three designers across brand, web, pitch decks and physical product design. Built the full identity of a tech-financial holding under investor pressure and tight deadlines.
Started doing brand identity work for external clients. As I moved into product roles, this evolved into directing the visual identity of the products I was leading.
Furniture, plastic parts and commercial spaces. Client management, supplier negotiation, tight production deadlines. This is where I learned that design without constraints isn't design.
I didn't start in digital. My first years were in industrial and graphic design — physical products, manufacturing constraints, client deadlines, real production. That background shapes how I approach product today: I understand constraints before I design around them, and I can read a technical requirement and translate it into something a team can actually build.
That foundation transferred directly into how I work in product. It shows up less in the polish and more in the handoff — I work directly with developers, flag feasibility issues early, and make sure what ships matches what was designed, without anything getting lost along the way.
For the last 5 years I've been leading UX/UI and product design in fintech — building design systems, owning integrations with external providers, and shipping with dev teams, increasingly relying on AI-assisted prototyping to go from concept to functional prototype without slowing down design rigor. I stay close to production because that's where the real decisions happen.
Open to new opportunities, collaborations, and conversations about product and design.